Ethan Marcotte's A Book apart : brief books for people who make websites PDF

By Ethan Marcotte

ISBN-10: 0984442502

ISBN-13: 9780984442508

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ISBN-13: 9780984442522

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ISBN-13: 9780984442553

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ISBN-13: 9780984442577

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ISBN-13: 9781937557102

From cellular browsers to netbooks and pills, clients are traveling your websites from an expanding array of units and browsers. Are your designs prepared? find out how to imagine past the computing device and craft appealing designs that count on and reply to your clients' wishes. Ethan Marcotte will discover CSS innovations and layout rules, together with fluid grids, versatile photos, and media queries, demonstrating how one can carry a top quality event for your clients regardless of how huge (or small) their exhibit.

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They help a web design team remain aware of their target audience and stay focused on their needs. com), tells the story of Julia, a certain category of user. Through this document we learn about her demographics, her interests, her expertise in various subjects, and what influences her decisions on subjects germane to the project—we start to understand who Julia is. 3: Personas help guide the design process, keeping the focus on user needs. 34 D E SIGNING F O R E MOTION of her personality, which helps us to understand her motivations and shapes the design decisions that follow.

General style notes: Interface elements are flat and simple, keeping things easy to understand and unintimidating. Soft, subtle textures may appear in places to warm up the space and make it feel human. Freddie should be used sparingly, and only to interject a bit of humor. Freddie never gives application feedback, stats, or helps with a task. P er s o n a l i t y 39 Engagement methods: Surprise and delight: Themed login screens commemorate holidays, cultural events, or a beloved individual. Easter eggs create unexpected moments of humor that may convey nostalgia or reference kitschy pop culture.

ANTICIPATION, THE VELVET ROPE, AND STATUS Though surprise can help users by compressing emotion into a split-second reaction, anticipation—surprise’s temporal opposite—can also shape emotional engagement. We create anticipation when we foreshadow a desired event and give the audience ample time to ponder the experience. ” to conjure fantasies about the magic of the holidays and the wonderful gifts to come. Anticipation is what game designers call an open system. Games designed with an open structure, like The Sims, allow users to wander and shape game play on their own terms.

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A Book apart : brief books for people who make websites by Ethan Marcotte


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